Research
Research driven insights unlock consumer sentiment to power smarter decisions and market innovation.
Pennsylvania Department of Agriculture – Heptascore & Hemp Consumer Behavior
The retail industry moves fast, and understanding consumer preferences is key to staying ahead. Heptaloop’s AI solutions, provide real-time insights into product sentiment, brand perception, and customer experience trends, helping retailers drive smarter business decisions.
- Examines emotional sentiment (Heptascore) and its link to hemp purchase intent.
- Finds strong correlations between positivity and likelihood of buying hemp.
- Lower-income and less-educated groups show unexpected high positivity.
- Suggests targeted education and sentiment-based marketing for industry growth.
Heptascore & Consumer Trust in Sustainability
- Analyzes how emotional sentiment impacts trust in eco-friendly products.
- Finds high Heptascores drive stronger trust and purchase intent.
- Younger consumers respond well, older demographics require stronger validation.
- Suggests brands leverage sentiment insights to refine sustainability messaging.
Source Reliability Score & Financial News Credibility
- Evaluates how Source Reliability Score impacts investor confidence in news.
- Finds low SRS correlates with misinformation-driven financial decisions.
- Higher SRS sources lead to stronger market trust and better investments.
- Suggests integrating credibility metrics in financial risk assessment models.
Känsla & AI-Driven Predictive Marketing for Retail
- Uses Kansla to predict consumer responses to personalized marketing.
- Finds AI-driven strategies improve engagement and conversion rates.
- Higher predictive scores lead to better campaign ROI and retention.
- Suggests AI-backed personalization as a retail competitive advantage.
Emotion AI & Brand Loyalty in Automotive Industry
- Analyzes how emotional sentiment affects loyalty toward car brands.
- Finds Heptascore predicts brand perception shifts after major events.
- Negative sentiment correlates with long-term brand switching behaviors.
- Suggests proactive engagement strategies to mitigate reputation risks.
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